Connect and Coach™ is a digital health management platform that enables dietitians working for supermarket chains to provide health-conscious shoppers with quality nutrition care. Connect and Coach™ supports medical nutrition therapy (MNT) and is based on the Academy of Nutrition and Dietetics’ Nutrition Care Process (NCP). The software also supports other types of customer interactions such as group education, aisle excursions, virtual counseling, and community events. We are continually developing new features and capabilities supporting dietitian services, practice management, shopper marketing, consumer insights, and automation. It is HIPAA-compliant, securing customers’ health data when providing store- and system-level reporting for effective program management. Additionally, Connect and Coach™ generates invoices for dietitians’ services that can be configured for electronic billing to insurance companies to create new revenue streams for retailers.